Marketing Wedding Hair and Makeup Services

Exceptional wedding hair and makeup services are widely coveted almost all throughout the year. Whether you’re a freelance hair and makeup stylist or team member of an existing salon, you probably know that connecting with new clients is the best way to help you grow your business. Discover the myriad opportunities that the wedding industry has to offer. Not only is it a rather lucrative line of business, but it’s a noble and beautiful profession too. So start concentrating on weddings too, and make your business the local hotspot for future brides. How? Well, we prepared a few tips for marketing wedding hair and makeup services. Here they are.

Tips for marketing wedding hair and makeup services

Add a Wedding Services Guide

Well, to attract brides-to-be to your business, you’ve got to have well-established wedding services on your table. Create a separate services and pricing guide for this purpose. This is an essential step to marketing wedding hair and makeup services. If assembled smartly, this guide could really make you stand out and eventually pass you on for a job. Make sure to include the following:

• Intro & Your Story
• Signature Service
• Deliverables
• Previous Work/Portfolio
• Client Testimonials
• Your Process
• Frequently Asked Questions
• Other Services
• Call to Actions (CTA)

Add a separate ‘wedding services’ tab to your homepage if you have a website. Along with the services and pricing guide, feature high-quality images of brides and bridal parties. It is also a great tactic to include bridal photos somewhere on your homepage. This way, your potential clients will instantly know that you offer wedding services and won’t have to hunt for info any longer. 

Set Up a Referral Program

Use your existing relations to generate more business. It often happens that beauty pros and their clients spend so much time chatting with each other during a treatment or service that it doesn’t even feel like work anymore, more like talking to a friend. This aspect of the beauty industry is quite fortunate because you can easily use it for your own benefit.

Your client may have a friend who’s about to get married and needs a wedding hair and makeup stylist. So tell them everything about the bridal services you offer (highlighting your signature offer). Remember, you’re telling them this more like a friend willing to help, not as a business owner. As a bonus, let your close clients know that you’ll offer them a special referral reward if their acquaintances end up booking you for their big day.

Attend Bridal Shows

Throughout the summer and well into fall, you’ll find that several bridal shows are organized. Keep your eyes peeled for them! Set up a booth whenever you can and showcase what you can do. These events are an excellent way to market your wedding hair and makeup services and get your name out there. You have a high chance of attracting some of the new brides’ attention. 

Don’t forget to have a sign-in sheet on hand in order to collect names and contact information. Also, you might want to consider giving a discount or free gift to any of the people on your list who end up booking with you for their wedding day. It’s a win-win situation both for your future clients and you. 

Reach Local Brides-To-Be via Social Media

If you haven’t already, let’s get down to establishing a solid social media presence! A considerable fraction of businesses creates a steady client base with the help of social media services. Facebook and Instagram are the number one places a bride-to-be would seek information about wedding services. Twitter and Pinterest are right behind them in the line. If a local bridal business is tagged somewhere, all the brides in the area will likely check out its website or social media page. In the first place, having a solid and cohesive social media presence is for marketing wedding hair and makeup services directly to customers. However, posting before-after photos having a platform for reviews and testimonials might work just as well in marketing. 

Partner Up

Nowadays, having other local businesses support you might be your lucky start. It’s always a smart move to connect with different wedding businesses. Contact local wedding planners and venues, florists, photographers, nail salons, other hair and makeup artists and ask them to enter into a partnership with you. This means cross-marketing each other’s services (displaying marketing materials & business cards) and referring each other’s services to clients. After all, future brides are always asking vendors for recommendations. Be the person they suggest!

Stay in Touch

Hopefully, your clients will only need your wedding services once in a lifetime. That doesn’t mean, though, that you can let them go after the deal is done. On the one hand, you have an opportunity to turn them into regular clients. On the other hand, showing your appreciation and care is an excellent incentive to recommend you to their acquaintances in the future. It’s imperative that you check back on your brides a few weeks after the wedding. Send them an email in which you thank them for choosing you, and express your hope that everything happened to their liking. Along with this, you can stick in a small guide with the other services you provide, just in case. Or, if you’re a more assertive type of person, downright invite them back to your salon by offering an incentive.

These were only the easiest, money- and stress-free tips for marketing wedding hair and makeup services. Of course, you can showcase your business any way you can. If you’re willing to invest more money into marketing efforts, you can hire a marketing company that will do the job for you. Also, you can run paid ad campaigns on Google, Facebook, and Instagram in order to reach your target audience effectively. Even the old-school method of placing print ads in local newspapers and publications might bring some brides. Only the sky and your creativity are the limits. Good luck!