Printed marketing materials for salons

Printed Marketing Materials for Salons

Printed materials are an essential part of successful beauty salon marketing strategies. They should always be on hand: at the salon, during destination jobs, at trade shows, etc. You might never know when you’ll need to pull a business card or salon brochure out of your pocket. With the extensive popularity of social media, a …

how to start a wedding hair & makeup Business

How to Start a Wedding Hair & Makeup Business

Working in the wedding industry is not only a great career opportunity but also a noble and responsible profession. As the bride’s makeup artist and hairstylist, your role can be one of the most memorable. You can be the person who’ll make lots of women the most beautiful creatures in the world for that one …

Anatomy of a salon menu

The Anatomy of a Salon Menu

Salon menus are a common and effective selling tool in the hands of beauty professionals. Regrettably so, many beauty establishments do not take advantage of the benefits a well-designed salon menu may carry. Their main mistake is thinking that the mere listing of available services and prices is enough.  No, those are just price lists, …

Unusual marketing methods For salons

Unusual Marketing Methods for Salons

There are a number of successful marketing methods and tools that beauty salon owners and managers like to use to convert people into repet clients. Social media and Google advertisements, printed materials like flyers, posters, business cards and banners, newsletters, word of mouth, discounts and promotions all work really well. Still, sometimes you’ve got to stir …

FInd Hashtags for your salon Instagram

How to Find Instagram Hashtags for Salons

If you’re reading this article, you probably already know that Instagram is one of the best places to get your salon discovered online. Provided that you do it right, of course. A key aspect of using Instagram correctly is the use of hashtags. Many people just type in the first few random hashtags that pop into their …

The best Wedding hair and makeup Equipment and tool

Equipment and Tools for Wedding Hair & Makeup

A wedding hair & makeup stylist can only achieve success in creating gorgeous styles if they own a fantastic equipment and tools kit. Going on-site can be challenging if you aren’t well-prepared. Unline working in a salon, you’ll have no control over the conditions and environment you’ll be working in.  That’s why you’ll need to …

how to create an effective salon newsletter (1)

How to Create an Effective Salon Newsletter

Most salon owners and employees try their best to provide immaculate customer experience during their clients’ visits. While this is one of the most effective safeguards to get your clients to return to you, it doesn’t mean that you don’t have to develop the relationship further after they left the salon. This way you can turn …

Salon brand evolution strategy steps

Salon Brand Evolution Strategy Steps

Times change. Just as people. And the identities of companies and different businesses change right along with them. That’s only natural: human existence is based on development and progress. No one would want to stagnate at any point in their lives. As a salon owner or manager, you most probably would like to evolve in …

25 Places to leave your salon business card

25 Places to Leave your Business Card

Business cards are often viewed as legacies of a bygone era before online marketing. Well, that couldn’t be more wrong. Actually, digital media makes it easier to create and use business cards. They provide all the necessary contact information in one place, which gives potential customers the option to choose their preferred method to contact …

Bridal Hair & makeup Services and Pricing guide for weddings (1)

Services and Pricing Guide for Weddings

If there’s one thing we’ve learned about weddings, it’s the fact that the bride is always right and that one must do everything in their power to make her happy and at ease on her big day. Now, if you work in the beauty industry, where you offer bridal services, such as hairdo and makeup, …